Introduction

Are you new to SEO and just starting your journey? There are many powerful and free SEO tools for beginners that make learning SEO fun and easy. When I began learning SEO, the biggest challenge I faced was figuring out which tools actually help. After years of experience, I found so many SEO tools.

So, in this blog, I am sharing the top free SEO tools that I still recommend to my students in our Advanced SEO course. 

1. Google Search Console

Best For: Checking website performance on Google

Google Search Console is a free tool offered by Google. It helps you understand how your website is performing in Google Search. You can check which keywords, pages rank, queries, so many errors and more. 

Key Features:

• Monitor indexing status

• Submit sitemaps to Google

• Track search queries and impressions

2. Google Keyword Planner

Best For: Finding SEO keywords

Google Keyword Planner helps you understand what people are searching for. You just enter a topic or keyword, and it shows you the search volume, keyword ideas, and competition level.

Key Features:

• Discover keyword ideas and related terms

• View keyword search volume and competition

• Get insights into keyword trends

3. Google Analytics

Best For: Website traffic and user behavior

Google Analytics shows how many people visit your website, where they come from, and what they do. It helps you understand what content works best.

Key Features:

• Track website visitors 

• Monitor traffic sources (organic, paid, social, etc.)

• Measure conversions and goals

• Identify high-performing pages

4. Google Trends

Best For: Trending topics

Google Trends helps you discover trending search queries in your country or city. Want to write a blog on a hot topic? Use Google Trends to find what people are searching for right now. You can compare different keywords and see seasonal trends.

Key Features:

• Track the popularity

• Trending topics

• Content ideas

5. Answer the Public

Best For: Content ideas based on questions

This tool shows you the most common questions people ask related to your keyword. If you’re writing blogs, this is GOLD.

Key Features:

• Discover search queries related to your keywords

• Generate content ideas

• Visualize keyword data in easy-to-understand graphs

6. Ubersuggest (Free version)

Best For: Keyword research + site audit

Ubersuggest by Neil Patel is a beginner-friendly tool that shows keyword suggestions, traffic reports, backlinks, and on-page SEO data.

7. Yoast SEO (For WordPress)

Best For: On-page SEO guidance

Yoast SEO is a WordPress plugin that guides you while writing blog posts. It checks your SEO score, readability, and keyword usage.

Key Features:

• Readability analysis and content optimization

• Automatic generation of meta titles and descriptions

• XML sitemap generation

8. Grammarly

High-quality content is essential for SEO, and readability is one of the factors that search engines like Google take into account. Grammarly helps you improve your writing by checking for grammar errors, spelling mistakes, and readability.

Key Features:

• Grammar and spelling checker

• Readability analysis

• Vocabulary suggestions

• Plagiarism checker

9. SEOquake (Browser Extension)

• Purpose: Provides quick SEO metrics for any webpage.

• Why Use It? Helps compare your site’s performance with competitors.

• Best For: Competitive analysis.

Want to Learn SEO Professionally?

If you are interested in learning SEO and want someone to guide you, then I invite you to join our SEO Course in Ahmedabad. 

At Expert Web Designing, we don’t just teach theory — we teach real-world SEO with practical projects. 

In our SEO course, you’ll learn:

• Keyword research

• Website audit and optimization

• On-page, off-page & technical SEO

• Google Search Console & Analytics

• SEO project work with expert support

Summary

Starting with free SEO tools is a smart approach for beginners. These free SEO tools help you learn, apply, and grow your skills. They provide everything you need to understand SEO basics and see real results.

Are you interested in SEO? Enroll in our SEO Course today and start mastering SEO to grow your career!