Why Google My Business Profile is Important in Local SEO

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Why Google My Business Profile is Important in Local SEO

Google My Business profile is most important for local businesses. Google My Business profile is very important for any person who runs a local business, store, shop, garage, gym, medical store, or any other shop to show up in local search results. With Google My Business Profile, you can connect with customers, post updates, list your products and services, share your menu, and more. Google My Business helps your business to get found on Google Search and Google Maps when people are looking for products or services near them. As a leading Local SEO Company in Ahmedabad, We provide all types of local SEO services. In this blog, I will tell you why Google My Business profile is important for local businesses. 


What is Google My Business?

Google My Business is now called Google My Business Profile (GBP). Google My Business is a free tool that allows you to build a Google listing for your business. This listing shows up on the right side of Google search results and Google Maps when someone searches for businesses like yours nearby. 


Google My Business profile displays key information about your company such as:

  • Business name
  • Address
  • Phone number
  • Website
  • Hours of operation
  • Photos
  • Products/services offered
  • Customer reviews


Why is Google My Business Profile So Important?

When people need to find a local business, one of the first things they do is a Google search. By creating and optimizing your Google My Business listing, you greatly increase your chances of showing up high in local search results. 


An accurate, upgraded Google My Business profile makes it much easier for nearby customers to find your business online and get the information they need – your address, hours, contact details, and more. This makes it more likely that people will come to your place or website.


Google also uses information from Google My Business listings to show your business for relevant voice searches on mobile devices and smart speakers such as Google Home


Key Benefits of Google My Business:

  • Increase local ranking for related businesses
  • Google put your business on Google Map
  • Google help customers to easily find your location, hours, contact details
  • Google provides a platform to showcase photos, offers, products/services
  • Allow customers to submit reviews, which increases your local reputation


The Better Your Google My Business Profile, The Better Your Local Ranking. Google My Business Profile is important for local SEO. It is helpful for nearby searches on Google. A complete, optimized Google My Business listing shows prospects that your company is legitimate, trusted, and open for business. The more information you provide in your profile, the more opportunities you will have to connect with new local customers on Google.